In an earlier post, Career Paths for Makeup School Graduates, we highlighted the most promising career paths for makeup school graduates. We also have a detailed Makeup Artistry Career Opportunities page that is growing due to an increase in productions, new legislations, and financial/tax incentives.
There is yet another makeup career path that has shown significant growth. The YouTube beauty culture is booming and makeup artist graduates are becoming YouTube gurus by creating videos and posting them on their own channels on YouTube. This new makeup endeavor has become so popular in the world of beauty and fashion that YouTube has created a Beauty Channel Course solely dedicated for beauty channel developers.
Millennials and younger subgroups spend over 11 hours a week streaming YouTube videos. More importantly, they trust YouTube creators more than commercial brands and magazines. With your Art of Makeup School education you can have a competitive advantage reaching these 75 million American millennials.
What are some of the most popular videos? Below are three of the most popular types of videos makeup artists are creating.
WHAT’S IN MY BAG? ON THE GO MAKEUP
These videos are the perfect introduction to everyday makeup and are easy to produce for beginners. It is as simple as it sounds. You open your bag or purse and introduce and describe each item. These are extremely popular and helpful for viewers who want to know what makeup essentials they should pack for on the go lifestyles.
THE BASIC TUTORIAL
These are the YouTube Make up videos you would most often expect to find. How to get that smoky eye, contouring your cheeks, getting that perfect eyebrow arch. These are the opportunities to teach fundamentals and build a following of subscribers.
Other popular videos include sharing your makeup collection, unboxing a new product, product reviews, or tutorials that recreate a certain on-screen look. The opportunities are endless once you create your own channel.
GET READY WITH ME
Say you have a big event and you are doing your own makeup. Invite your viewers to watch you get ready for your night out as a how-to makeup tutorial for special occasions.
Call The Art of Makeup Today at (503) 244-1558 and get started on your makeup career goals.
Through a network of industry relationships, The Art of Makeup assists student certificate program graduates in obtaining work and experience in a variety of ways, such as exclusive membership to the AofM Job Board. You can also view our Facebook page for additional student at work profiles. Click on the following link to see some our Makeup School Graduates at Work.
The Art of Makeup offers certificate programs, individual courses, and specialty classes in makeup for fields such as bridal, fashion, editorial photo shoots, fashion runway shows and catalog shoots, commercials, music videos, theater, and media & advertising. The Art of Makeup’s training and education environment provides makeup artistry skills from successful working makeup artists current in fashion and makeup trends, film, television, stage, and HD makeup.
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